ROAS
Also known as: Return on ad spend
ROAS (Return On Ad Spend) is the revenue generated for every unit of currency spent on advertising, expressed as a ratio like 4x.
ROAS (Return On Ad Spend) measures how much revenue each Taka of advertising produced.
ROAS = Revenue from ads ÷ Ad spend
A ROAS of 4x means ৳4 of revenue for every ৳1 spent. But “good” ROAS is relative to your margin: your break-even ROAS = 1 ÷ profit margin. Beat it to profit, fall below it to lose money. Calculate yours with the ROAS calculator and use it to set budgets in the budgeting guide.