SEO
Also known as: Search engine optimization, Organic search
SEO (Search Engine Optimization) is the practice of earning free, organic search traffic by making a site more relevant and authoritative.
SEO (Search Engine Optimization) earns unpaid rankings on Google over time, in contrast to paid PPC ads. It’s slower to build but delivers durable, low-cost traffic. Most businesses combine SEO for the long term with SEM for immediate results.