Free Tool · BDT

Facebook ad budget calculator (Bangladesh)

Enter your intended daily ad spend to see the real monthly cost — including 15% VAT and an optional top-up service charge — plus a rough reach estimate for the Bangladesh market.

VAT is fixed at 15% (standard on digital ads in Bangladesh). Reach is an estimate = (ad spend ÷ CPM) × 1,000. Change the CPM to match your niche.

How the Facebook ad cost is built up

In Bangladesh the price you actually pay for a Facebook or Instagram campaign is more than the number you type into Ads Manager. Three things stack on top of your base spend:

  • Base ad spend — what Meta charges to show your ad (minimum ≈ $1/day).
  • 15% VAT — the standard value-added tax applied to digital advertising.
  • Service / top-up charge — if you pay through a third party (common because Meta needs a USD card, not bKash), expect roughly 15–20% on top.

For the full picture, including payment methods and hidden costs, read the Facebook ads cost guide and the channel guide.

Frequently asked questions

How much does it cost to boost a Facebook post in Bangladesh?

The platform minimum is about $1 (≈120৳) per day, which can reach roughly 500–3,000 people. On top of the ad spend you pay 15% VAT and, if you use a top-up/agency service, a 15–20% service charge. This calculator adds those for you.

Does Facebook accept bKash in Bangladesh?

Facebook does not accept bKash or other mobile-money directly for ad payments — it needs a USD-enabled card. Many advertisers use a third-party top-up service that accepts bKash and adds a service fee, which this tool lets you include.

Is the reach estimate guaranteed?

No. Reach depends on targeting, creative quality, competition and season. The figures here are planning estimates based on typical Bangladesh benchmarks, not guarantees.